Delivering End-to-End Value-Added Cloud Services with SAP Business AI and RISE with SAP
London — March 12, 2025 — NTT DATA, a global leader in digital business and technology services, has taken a major step in strengthening its role as one of the most trusted partners in the SAP ecosystem. The company has officially joined the SAP PartnerEdge, Run program as a Global Managed Service Provider (MSP). This designation allows NTT DATA to provide packaged, value-added cloud services based on SAP’s next-generation solutions, including RISE with SAP, GROW with SAP, and SAP Business AI.
By joining SAP PartnerEdge, Run, NTT DATA further cements its reputation as a one-stop provider for SAP cloud solutions. Organizations worldwide can now rely on NTT DATA to deliver fully managed services, reduce operational complexity, and accelerate their journey toward digital transformation.

Understanding the SAP PartnerEdge, Run Program
The SAP PartnerEdge program is a global initiative designed to strengthen collaboration between SAP and its strategic partners. The “Run” track specifically focuses on Managed Service Providers (MSPs) that deliver end-to-end operational support for SAP solutions.
By joining this track, NTT DATA gains exclusive capabilities to:
- Deliver SAP cloud services as a managed offering.
- Provide long-term operational, advisory, and lifecycle support.
- Enhance customer adoption of SAP Business Technology Platform (BTP) and AI-driven solutions.
- Simplify digital transformation with holistic service delivery models.
This makes NTT DATA not just an implementation partner but a full-service provider that manages planning, deployment, operations, optimization, and innovation on behalf of its clients.
Why This Partnership Matters in 2025
Businesses today face unprecedented challenges in balancing innovation with cost efficiency. An IDC Info Snapshot (2025), sponsored by SAP, highlights that 69% of technology leaders are “very or extremely concerned” about the growing burden of technology investments.
Without managed services, companies often deal with:
- Rising technical debt, which slows innovation.
- Fragmented vendor ecosystems that complicate IT management.
- High upfront and operational costs for infrastructure.
- Lack of in-house expertise for advanced solutions like AI and cloud-native platforms.
Partnering with NTT DATA under the SAP PartnerEdge, Run program addresses these pain points directly. Enterprises gain predictable cost models, AI-driven innovation, and the assurance of proven SAP expertise spanning more than 35 years.
A Unified “Anything-as-a-Service” (XaaS) Approach
One of the standout features of NTT DATA’s offering is its Anything-as-a-Service (XaaS) model. This innovative approach integrates all SAP services and NTT DATA value-add services into one comprehensive service package.
Key features include:
- Bundled Services: Cloud solutions from SAP, transformation, migration, and application management, wrapped into a single agreement.
- Proprietary Tools: Access to innovations like Cloud Concierge, tailored for RISE with SAP.
- End-to-End Management: From initial consultation to continuous optimization, clients benefit from holistic lifecycle support.
- Scalability & Flexibility: Businesses can scale up or down based on needs, avoiding overinvestment in IT infrastructure.
This model ensures simplicity, cost efficiency, and accountability, making NTT DATA a true partner for long-term digital success.
Unlocking the Power of SAP Business AI
Artificial Intelligence is now a core driver of enterprise competitiveness. NTT DATA integrates SAP Business AI within its MSP portfolio, enabling clients to benefit from:
- Predictive analytics for smarter decision-making.
- AI-driven automation to reduce manual effort and errors.
- Personalized user experiences in areas like HR, finance, and customer engagement.
- Sustainability insights, helping organizations track and reduce their carbon footprint.
“This expanded partnership with SAP combines our strengths to help joint clients simplify their tech stacks and make smarter and more strategic investments in areas like AI, cloud, and automation,” said Abhijit Dubey, CEO, NTT DATA, Inc.
This integration allows businesses to go beyond efficiency gains, positioning them for innovation, scalability, and long-term sustainability.
Industry-Specific Impact
NTT DATA’s global reach and expertise ensure that enterprises across multiple sectors gain tangible, industry-specific benefits:
1. Life Sciences
- Enables regulatory compliance with cloud-native data solutions.
- Improves clinical trial management using AI-powered analytics.
- Enhances supply chain transparency to ensure medicine availability.
2. Discrete Manufacturing
- Streamlines production processes with smart automation.
- Improves inventory management using predictive AI models.
- Enables digital twins for real-time monitoring of assets.
3. Higher Education
- Provides universities with digital campus solutions.
- Enhances student engagement through personalized AI-driven platforms.
- Optimizes administration and research management.
4. Utilities & Energy
- Improves grid reliability with predictive maintenance.
- Optimizes resource planning using AI-powered forecasting.
- Supports sustainability goals through carbon tracking and optimization tools.
5. Agriculture
- Helps farmers use data-driven insights to improve yields.
- Optimizes water and fertilizer usage through AI-driven recommendations.
- Enhances supply chain logistics for food distribution.
By combining SAP’s cloud technology with NTT DATA’s domain expertise, organizations can create tailored digital strategies for long-term growth.
Key Benefits of Choosing NTT DATA as a Global SAP MSP
Organizations working with NTT DATA under the SAP PartnerEdge, Run program can expect a wide range of benefits:
1. Value-Added Services
Comprehensive transformation and migration services, plus proprietary tools that simplify SAP adoption.
2. Single Point of Contact
Clients deal with one provider for all SAP-related needs, backed by local experts with global reach.
3. Flexible Commercial Models
Attractive pricing ensures businesses only pay for what they need.
4. End-to-End Responsibility
From initial consultation to continuous optimization, NTT DATA assumes complete ownership of the customer journey.
5. Future-Proof Digital Strategy
With 35+ years of SAP experience and R&D investments of $3.6 billion annually, NTT DATA provides future-ready solutions that evolve with market needs.
Global Expansion Strategy
The initial launch of NTT DATA’s MSP services will take place in:
- Germany
- USA
- UK and Ireland
- Turkey
- Sweden
- Norway
- Denmark
In the second half of 2025, NTT DATA plans to expand into additional regions, ensuring that more enterprises can benefit from its SAP-managed services.
This expansion reflects NTT DATA’s commitment to scaling innovation globally while delivering local expertise.
Building on a 35-Year SAP Partnership
NTT DATA has partnered with SAP for more than three decades, evolving from system implementation and consulting to advanced managed services. This long-standing relationship underpins the company’s ability to deliver trusted, future-ready SAP solutions.
Norbert Rotter, CEO of NTT DATA Business Solutions, emphasized this legacy:
“We are extremely proud to be selected by SAP to offer this service package globally. It aligns perfectly with our forward-looking cloud strategy and strengthens our mission to help clients achieve scalable, data-driven success.”
This partnership showcases how long-term collaboration between technology leaders can create exponential value for enterprises worldwide.
About NTT DATA
NTT DATA is a $30+ billion trusted innovator in business and technology services. Serving 75% of Fortune Global 100 companies, the company provides a wide range of services, including:
- Business and technology consulting
- Data and artificial intelligence
- Application development and management
- Industry-specific solutions
- Infrastructure and connectivity management
Operating in more than 50 countries, NTT DATA combines its global presence with localized expertise. As part of NTT Group, the company benefits from $3.6 billion in annual R&D investments, fueling innovation in AI, cloud, and digital infrastructure.
Visit nttdata.com for more information.
Conclusion: Shaping the Future of SAP Cloud Transformation
The appointment of NTT DATA as a Global Managed Service Provider in the SAP PartnerEdge, Run program is more than just a partnership announcement — it is a milestone for global enterprises seeking to navigate today’s digital landscape.
By combining SAP cloud solutions like RISE with SAP, GROW with SAP, and SAP Business AI with NTT DATA’s holistic XaaS model, businesses can:
- Reduce complexity and cost.
- Drive faster innovation.
- Achieve sustainable, data-driven growth.
In 2025 and beyond, organizations will need trusted partners that not only provide technology but also manage it strategically. With its global presence, decades of SAP expertise, and commitment to innovation, NTT DATA is uniquely positioned to be that partner.